Here’s a timely overview of the key trends and innovations that were presented at GSX 2025 (September 29 – October 1, 2025, New Orleans). Presented in the context of Ukrainian/European perception, which may be useful for your organization or industry.
Artificial Intelligence and Generative Models in Security
- At GSX 2025, one of the main topics was the deep integration of AI into physical security — not just marketing slogans, but real built-in functions.
- For example, solutions combine analytics on the device (edge) + generative AI in the cloud: the device detects a potential weapon, and a model in the cloud confirms or dismisses the alarm.
- Generative models are already used not only as search (for example, “where’s Waldo?”) but also as real-time decision support.
- Conclusion for Ukraine: it is worth preparing for the transition from “traditional” security systems to those that self-analyze the situation and interact with “human + machine”.
Cloud, hybrid architectures and system modernization
- Organizations are moving towards cloud or hybrid architectures, combining on-premises systems with cloud services.
- The emphasis is on open systems, integration, standards and modernization of existing solutions (instead of just “buying a new camera”).
- For example, Johnson Controls presented a solution where access control, video surveillance and other subsystems are combined into a single platform focused on ROI and analytics.
- Related to the Ukrainian context: if you are modernizing an object or infrastructure, it makes sense to lay a hybrid architecture to be ready for the integration of AI and cloud components.
Physical security + cybersecurity = convergence
- Focus: blending cyber and physical security — not just “video/cameras” separately, but also threat analysis, data, insights.
- For example, solutions for frontline workers (retail, security) are emerging with real-time translation, automatic reporting, event summarization.
- This means: the security landscape is expanding — you should look not only at “gateway/camera”, but also at behavioral analytics, big data, incidents.
Increased focus on flexibility, openness, modernization
- One of the key messages: “2026 will be the year of modernization” — with an emphasis on open standards, integration and reduced cost of ownership (TCO).
- For example, Johnson Controls talks about “moblie-first identity & access”, “multi-sensory detection technologies”, “ESG-oriented efficiency”.
- For Ukrainian organizations, this means: not just buying individual solutions, but planning so that the components are compatible, scalable and “future-ready”.
Current threats and new challenges
- According to the review, companies are paying attention to the following growing threats: disinformation/manipulation, violence/theft, “non-cooperative” threats (e.g., an attacker with a weapon).
- For example, a product for an external sensor that can be used against a person with a weapon in a “non-cooperative” mode.
- For Ukraine: this is important — given the security situation, it is worth paying attention not only to traditional systems, but also to flexible solutions for crisis scenarios, extreme situations.
Educational program, networking opportunities, global context - At GSX 2025: over 200 sessions, over 500 exhibiting companies, participants from ~95 countries.
- The program included real-time translation (for 2025, “Global Learning, No Barriers” was introduced) — which facilitates the participation of representatives of non-English-speaking markets.
- This gives Ukrainian specialists/companies the opportunity to: be “on the same wavelength” with global trends, establish contacts, adapt solutions to the context.
Practical recommendations for Ukraine
- Consider AI integration not as a “premium module” but as part of the basic security architecture.
- When modernizing systems, consider the possibility of cloud + edge, hybridity, openness of standards.
- Review the threats in your organization: are “non-cooperative threats” taken into account, are you ready to respond to disinformation/manipulation, is there behavioral analytics.
- Plan education and staff development: even the best technology — works worse without trained people.
Create a modernization strategy (for 3-5 years) taking into account “future-readiness” — openness, compatibility, scalability.
